Saturday 16 July 1960 | Grosvenor Ballroom, Liscard, Wallasey
On 16 July 1960, The Silver Beetles performed at the Grosvenor Ballroom in Liscard, Wallasey — their eighth consecutive Saturday night show at the venue.
The Grosvenor Ballroom was run by local promoter Les Dodd under the name Paramount Enterprises. The group's manager Allan Williams had secured the booking. The Silver Beetles were paid £10 for each appearance, from which Williams took a fee of £1.
The Grosvenor Ballroom
The Grosvenor Ballroom in Liscard was one of the key venues on the early Merseyside circuit, drawing young audiences from across the Wirral. It was a regular stop for emerging beat groups in the months before the Cavern Club became the dominant venue for the scene.
The Silver Beetles — who would soon drop the Silver and become simply The Beatles — were building their live reputation through exactly these kinds of Saturday night bookings, playing to local crowds and developing the tight, energetic set that would eventually conquer the world.
All 14 Grosvenor Ballroom Appearances
The Beatles performed at the Grosvenor Ballroom on 14 occasions between June 1960 and September 1961:
- 4 June 1960
- 6 June 1960
- 11 June 1960
- 18 June 1960
- 25 June 1960
- 2 July 1960
- 9 July 1960
- 16 July 1960
- 23 July 1960
- 30 July 1960
- 24 December 1960
- 24 February 1961
- 10 March 1961
- 15 September 1961
Key Facts: 16 July 1960
| Date | Saturday 16 July 1960 |
| Venue | Grosvenor Ballroom, Liscard, Wallasey |
| Promoter | Les Dodd (Paramount Enterprises) |
| Manager | Allan Williams |
| Fee | £10 (Williams took £1) |
| Show number | 8th consecutive Saturday night at the venue |
| Group name | The Silver Beetles |
| Total Grosvenor appearances | 14 (June 1960 – September 1961) |
Liscard, Wallasey — the location of the Grosvenor Ballroom, where The Silver Beetles played 14 times between 1960 and 1961.
The Beatles: Before the World Knew Their Name
Officially licensed Beatles merch from the early Liverpool and Cavern era.
Frequently Asked Questions
Where was the Grosvenor Ballroom?
The Grosvenor Ballroom was located in Liscard, Wallasey, on the Wirral Peninsula. It was run by local promoter Les Dodd under the name Paramount Enterprises and was one of the key venues on the early Merseyside beat circuit.
How many times did The Beatles play the Grosvenor Ballroom?
The Beatles (performing as The Silver Beetles and later The Beatles) played the Grosvenor Ballroom in Wallasey on 14 occasions between June 1960 and September 1961.
How much were The Silver Beetles paid at the Grosvenor Ballroom?
The Silver Beetles were paid £10 per appearance at the Grosvenor Ballroom. Their manager Allan Williams took a fee of £1 from each payment.
Who booked The Silver Beetles at the Grosvenor Ballroom?
The bookings were secured by Allan Williams, the group's manager at the time. The venue was promoted by Les Dodd under the name Paramount Enterprises.
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