World Première of Paul McCartney’s ‘My Valentine’ Videos

Friday 13 April 2012 | Film and video, Paul McCartney

On 13 April 2012, Paul McCartney hosted the world première of the promotional videos for his single My Valentine, unveiling a trio of visually striking short films in Los Angeles.

The event took place at his daughter Stella McCartney’s West Hollywood boutique, bringing together an extensive guest list of musicians, actors, and cultural figures for a high-profile industry screening.

The Concept and Production

The three videos — shot in black and white on 35mm film — featured Johnny Depp and Natalie Portman performing the song through expressive sign language interpretations.

The concept reportedly originated from Stella McCartney, who suggested incorporating sign language into the visual storytelling, giving the song a universal and emotive dimension.

The films were directed by McCartney himself, working alongside acclaimed cinematographer Wally Pfister, editor Paul Martinez, and producer Susanne Preissler.

Notably, Johnny Depp’s guitar solo was recorded live specifically for the film version, while the studio recording featured a solo by Eric Clapton, as heard on the album Kisses On The Bottom.

Watch: My Valentine – Official Video

The Premiere Event

The premiere was held at Stella McCartney’s boutique on Beverly Boulevard, with guests gathering in a tented garden area for the screening. McCartney attended alongside his wife Nancy Shevell and daughter Stella, personally greeting attendees before introducing the films.

The guest list reflected the cross-industry appeal of the event, including Gwyneth Paltrow, Reese Witherspoon, Dave Grohl, Gwen Stefani, Orlando Bloom, Woody Harrelson, Joan Jett, and Quincy Jones.

Screening Format

McCartney introduced the screening by explaining the creative origins of the project and the involvement of both Depp and Portman. The evening followed a structured presentation:

• Natalie Portman’s interpretation
• Johnny Depp’s interpretation
• A combined “final” version shown later in the evening

Artistic Significance

The My Valentine videos stand apart from conventional music promos, emphasising minimalism, emotional nuance, and accessibility through sign language. The collaboration between McCartney, high-profile actors, and leading film technicians underscores his continued exploration of multimedia presentation well into his later career. The project also reinforced the creative partnership within the McCartney family, with Stella playing a key conceptual and stylistic role.

Location

FAQ

When did the My Valentine videos premiere?

The world premiere took place on 13 April 2012 in West Hollywood, California.

Who starred in the My Valentine videos?

Johnny Depp and Natalie Portman each appeared in separate versions, performing the song in sign language.

Who directed the My Valentine videos?

Paul McCartney directed the films, working with cinematographer Wally Pfister.

What makes the My Valentine videos unique?

They use sign language interpretation as the central visual concept, presented in a minimalist black-and-white style shot on 35mm film.

Who played guitar on the My Valentine video version?

Johnny Depp recorded a live guitar solo specifically for the film version. The studio album version on Kisses On The Bottom features a solo by Eric Clapton.

Explore more Beatles history: The Beatles Knowledge Hub | On This Day in Beatles History | April in Beatles History | 13 April in Beatles History

Shop: Paul McCartney & Wings Collection