Press conference at NEMS Enterprises – 30 May 1964
Saturday 30 May 1964 | Press conference
NEMS Enterprises Ltd, Sutherland House, 5–6 Argyll Street, London
On Saturday 30 May 1964, The Beatles held a press conference at the NEMS Enterprises Ltd offices at Sutherland House, 5–6 Argyll Street, London. It was organised by Derek Taylor, The Beatles’ newly appointed press officer — his first such event in the role — and represented a considerable personal gamble: Taylor had arranged and announced the event before securing the involvement of the band.
Derek Taylor’s Account
Taylor recalled the event in extraordinary detail in his memoir Fifty Years Adrift. The conference had been scheduled for 30 May — the only Saturday between The Beatles’ return from their tropical holidays and the beginning of their foreign and Commonwealth tours on 4 June:
“I decided to dive straight in at the deep end of this new and challenging job by organizing a massive press conference. It would have to be 30 May, the only Saturday between The Boys’ return from their tropical retreats and the beginning of their foreign and Commonwealth tours on 4 June. The idea offered great possibilities in terms of coverage, interviews and pictures in all the media and many languages; but it was still a very big gamble. I couldn’t consult The Beatles and I wouldn’t consult Brian. Some notes I made at the time graphically reveal my apprehensions: ‘Stomach boiling. If they don’t want to come they won’t. Have no right to expect them to. World’s press now on a promise. I am on a collision course. No means of letting B’s know until they fly in the day before. Have given a letter of explanation and request to each one via chauffeur…’”
— Derek Taylor, Fifty Years Adrift
“I knew they were used to receiving instructions from Brian by letter; but would they pay any attention to a letter from me? ‘Can’t promise anything, sailor,’ said Neil. ‘This is just a press thing, and it’s not Brian’s. It’s yours.’ Christ! I asked him, fearfully, if he thought they would come. ‘Maybe they will, maybe they won’t,’ he said; but he agreed to do what he could. The night before the conference I rang first him, then Mal Evans and finally, in desperation, Brian. None of them was at home. I was on my own. If this was how it had been for [former press officer Brian] Sommerville, no wonder the poor sod had kept his dog with him for company. I went over to the Old Bull and Bush: ‘Large gin and tonic please, and three bottles of pale ale.’ Pale ale? Sorry, I’d forgotten I was in London; light ale, please. All this confusion… why hadn’t I stayed up north, where I belonged? Early next morning, Brian Epstein telephoned: ‘The Boys tell me they’re coming to your press conference. You have taken on far too much and without consultation. If it is a hopeless mess, I shall hold you responsible. That’s all.’”
— Derek Taylor, Fifty Years Adrift
“I had NEMS staff posted at the street entrance, at the lifts and in each of the rooms converted to temporary studios for the world’s media. The senior executives were absent (at my request) but the excellent junior staff were on hand, eager and helpful as can be. Dear Jo Bergman, assistant press officer, was at my side to help move the press around. At three o’clock, unbelievably but as promised, Neil wheeled in the Fab Four, beautifully dressed, happy, fit, tanned, polite and full of talk. The Daily Express ‘columnist’ gave me a special welcome; and I realized, with a surge of joy, that they had all come prepared to do their best. I quietened the rabble of press, radio and TV persons – about 60 of them, all vetted – by banging on a table and proceeded to introduce The Beatles. But where was my voice? Ringo said: ‘What’s the matter, Derek? Scared?’ Hard laughs, high tension. Voice still fading. ‘Can’t hear yer,’ John said, not unkindly but not helpfully either. ‘I want you all to help each other,’ I said, suddenly recovering, ‘and enjoy yourselves.’ From then on we kept moving, talking, marshalling, diverting, dealing. Brian dropped in for a few minutes early in the session; nodding briefly and coldly at anyone who happened to catch his eye, he said to me: ‘Remember what I said. This place is a mess. Far too many people!’”
— Derek Taylor, Fifty Years Adrift
“The hours spun by in a spiral of communication. In what seemed no time at all, it was nine o’clock – The Boys had been working for six hours. Six hours! I’d expected three at most. To close, we lined them up – or rather, they lined themselves up – for a final great picture session; and then, still fresh and pleasant, the Fab Four loped off with Neil. Later that night, Epstein telephoned: ‘I’m pleased. I’ve heard good reports. Thank you very much. Indeed.’ Thanks, Beatles. I had climbed Everest for the first time (though not the last); climbed it without oxygen but with Sherpas – our young NEMS enthusiasts, Jo, Valerie, Barbara. The pictures and stories we made that day are still turning up, 20 years on.”
— Derek Taylor, Fifty Years Adrift
Key Facts: 30 May 1964
- Venue: NEMS Enterprises Ltd, Sutherland House, 5–6 Argyll Street, London
- Organiser: Derek Taylor (his first event as Beatles press officer)
- Press in attendance: Around 60, all vetted
- Duration: Six hours (3pm – 9pm)
- Context: Between The Beatles’ return from holiday and their foreign/Commonwealth tours beginning 4 June 1964
Frequently Asked Questions
What was the NEMS Enterprises press conference on 30 May 1964?
A major press conference organised by Derek Taylor — his first as The Beatles’ press officer — at the NEMS Enterprises offices at Sutherland House, Argyll Street, London. Around 60 journalists, photographers, and broadcasters attended. The Beatles worked for six hours, far longer than Taylor had anticipated.
Who was Derek Taylor?
A former Daily Express journalist who became The Beatles’ press officer in 1964, having first encountered the group when reviewing their Manchester Odeon concert on 30 May 1963. He later became Brian Epstein’s personal assistant and ghostwriter, and in 1968 was appointed press officer for Apple Corps.
Why was the 30 May 1964 press conference a gamble for Derek Taylor?
Taylor had arranged and publicly announced the event before confirming The Beatles’ participation. He had no way of contacting them until the day before, and spent the night before the conference in considerable anxiety. Brian Epstein only confirmed The Beatles would attend on the morning of the event — with a warning that Taylor would be held responsible if it went wrong.
How long did The Beatles work at the 30 May 1964 press conference?
Six hours, from 3pm to 9pm — twice as long as Taylor had expected.
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